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Purpose & Overall Relevance for the Organisation:

  • Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and effective execution of the European visual merchandising direction in assigned store/stores.

Key Responsibilities:


  • Regular documented feedback of VM in store to RVMM Cascade information given by RVMM to SM and Store staff through training and meetings.
  • Participate in team meetings and team huddle to understand needs and give feedback to the RVMM regarding store requests.

Merchandising Display:

  • Drive layout decisions – bubble and micro plans and implement as agreed
  • Ensure store complies with WE standards and guidelines to provide a brand shopping experience to all consumers
  • Ensure all windows are presented to a high standards including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication
  • In charge of creating clear Shop –In-Shop’s to emphasize category presentation
  • Responsible for ordering and ensuring correct use and positioning of In-Store Communication Tools
  • Dress in-store mannequins and place props correctly
  • Apply and maintain Brand Retail and VM Standards
  • Monthly submission on VM Compliance tool including taking and uploading pictures into the system
  • Update weekly the Space Management Tool floor plan and fixture allocation based on product presentation movement.
  • Weekly analysis of Space Management Results with SM and draft common action plan Flawless execution on Marketing activities aligned with marketing department.

Equipment control:

  • Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames
  • Manage fixtures with care to avoid damages

VM Development:

  • Attendance to bimonthly VM team meetings Quarterly showroom set up support if requested Involvement in development opportunities as requested by RVMM


  • Commercial return Instore standards & compliance Key relatioships Ambassador for VM, advocating the department across all channels

Key Relationships:

  • Regional Visual Merchandising Manager VM team Store Team Customers

Knowledge, Skills and Abilities:

  • Good IT skills (Word, Outlook, Excel, PowerPoint)
  • Fluency in English
  • Good numeracy, literacy, verbal and written communication skills
  • Geographical mobility across the cluster

Requisite Education and Experience / Minimum Qualifications:

  • Secondary education or equivalent professional experience 1 year dedicated VM experience